... At the core - that is what farming and fishing and cooking and shopping and shipping
food is all about right? Keeping a cycle of eater and eaten, planting and sowing, nurturing and destroying, living and dying circulating. We should call it the food wheel instead of the food
And when it comes to innovation, this is an area that’s been and continues to be disrupted by new methods of
doing all of the above. So much so that even Prometheus might kindle renewed pleasure for stealing heaven’s gift of fire and delivering it to mankind so we could upgrade our culinary habits
(and perhaps pay better tribute?). It’s no surprise that humans have spent and still spend considerable time inventing and re-inventing ways to serve up food. Take a look at the abundant
line up of cable TV programs covering every aspect of culinary construction on a Saturday morning. And the food chef stress-filled restaurateur contests. And the spike haired diners and drive-in
specials. So much fascination and obsession with all things culinary. What would malls be like? And concerts, baseball, Christmas work parties, weddings? – Well, you get the idea. Even beyond the
flesh – food plays an equally integral role in the daily and annual spiritual rituals and rites of passage that make humans especially unique on this planet.
So what better time than New Years to take a look at some aspects of the latest in food innovation. From McDonald’s
revolutionary process of delivering family food fast to the latest robot and e-Meal delivery services – we’ll offer intriguing snapshots of the coolest food-related innovations from the last century
and today. Along the way we’ll suggest some underlying forces driving these changes in food manufacturing, consumption habits and food innovation. All this delivered just in time to get us ready for
the upcoming annual ritual observed by many requiring some form of food abstinence for an extended period of time (think Lent, Ramadan, Bahai faith) – a time of reflection that
follows a period of celebration and the reckless abandonment of appetite (think Mardi Gras) – a celebration that is only just a few weeks away.
The world of food is a wonderful source of innovation and this edition’s intent is to provide a window into this
fundamental human activity and to try understanding why we keep finding new ways to do the very same things our ancestors did so simply so many centuries ago.
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Read on! And, hopefully along the way, we’ll deliver some tasty meaningful ‘food for
Happy New Year & Happy Reading.